Education

5 STEPS OF SUCCESSFUL DIGITAL MARKETING CAMPAIGN

admin — Thu, 14 Oct 2021 10:11:07 +0000

INTRODUCTION

If we take a step back and look at the base of the past decade, the Internet world was like the eye of a newborn child. The peer networks, broadband connections, transmissions, and signals were just another catchphrases used in a fancy manner. But with time, the world wide web has stretched its arms, and its most important sword is ‘Digital Marketing.’

Talking about cashless payments or enjoying an entertaining video on Youtube. Learning something innovative with the online education portals or promoting a product of your brand via social networking platforms, our lives are connected with the digital world. In today’s time, online marketing plays a crucial role in scaling one’s business further. Be it, well-established business professionals or novice entrepreneurs. Every man Jack of them has tried its hands on this vital tool.

WHAT IS DIGITAL MARKETING?

Gone the days when buying and selling were other words used in a trade. The exchange process is now connected to the bigger chains of the network. Any form of marketing that involves the advertising of one’s business, product or service through digital channels is referred to as Digital Marketing.

WHAT DIGITAL MARKETING INCLUDES?

With many smart approaches and strong digital network, online means of marketing is upgrading at its pace. Doing a Google search for a holiday destination and seeing relevant examples while scrolling through your social media is one of the means of this online algorithm. Digital Marketing helps to improve the brand in a better and advanced way.

Moreover, if you have a product to sale or a business label to promote, you can blazon it across the length and breadth of online platforms. It includes a strong grip over social media handles, e-mails, numerous mobile applications, IT consulting, online advertising, e-marketing, press agentry, media hype, public relations or bigfoot on website design and web development.

Undoubtedly, it is taking a strong lead in the world of wires. Promoting one’s brand via technology is the smartest approach of this new tech- world. And with advancements and novel manoeuvrings, Digital marketing is surmounting at its height.

DIGITAL MARKETING- ONLINE MARKETING FOR BUSINESS GROWTH

‘Good fortune is what happens when opportunity meets the planning.’

One can surely try their hands with the most important tool that the Internet offers, i.e. planning and marketing the business via big screens. As per the GOOGLE SEARCH STATISTICS, 2020, Google processes over 3.5 billion searches per day, and 46% of product search begin on Google.

A successful Digital Marketing campaign involves many spheres altogether! Following all the tips step-by-step can help in improving the sales as well as building a networking community with your target audience.

These steps will be an adjunct to augment your brand further.

5 STEPS OF SUCCESSFUL DIGITAL MARKETING CAMPAIGN

OBJECTIVE OF THE BUSINESS

‘You should know about WHAT and WHY? HOW and WHEN will be taken care of!’

Do you have the idea and want to promote it online?

Do you want to work on content marketing or native advertising? Do you want your website to rank in top 10 Google searches?

Do you want your application software to create a milestone?

Do you want followers, likes, comments and a sustainable reach for your business?

If the above-asked questions are rattling in your head, then now is the time to take action. Any business needs a base or a foundation block to reach the heights. From defining the labels to stretch out its importance, before advertising your business further, you should be clear with the main objective.

You should set the goal for your business to track its speed. From collecting all the information to scroll the ideas to implement it, any business; be it large or small, should be clear with the goal. An idea is incomplete without an appropriate plan. For a successful campaign, make a plan and set that goal forward for its future implementation. Thinking about a million followers will not make you reach toward your end goal. You have to be precise with Brand Awareness. Supposedly, you are about to start a make-up brand online. At first, you will Google search about the awareness of that brand among the consumers. Then you will look out for the competitors and the brand value. Brand awareness makes you connect with the product and the audience. After the acknowledgement with the product, you need to make a strong grip on the market place and audience in a better way.

2. TARGET THE AUDIENCE

‘Select your consumer. Select the price. Sell it out with ease.’

After setting the goal, connect the dots from the audience to the market. Your established blueprint will act as a catalyst in finding your niche market and help in subtly tracking your audience. There are the different audience for different types of brand. As per statistics, genders and age-groups play an important role. For example, any smartphone accessory or a technical gadget would be popular among the youth. Any medical device would be beneficial for old-age people. In the majority, women opt for beauty products to purchase them online. Hence, you should be clear with your specific audience to sell your product accordingly.

Your selected idea will help in analyzing and evaluating it better. This is one of the vital steps of the digital marketing campaign. This step will decide that your brand will bolster it further or not.

3. WEBSITE, CONTENT AND ANALYTICS

‘Reasonable, Representational, and Rational.’

While downloading a game, ever encountered with an advertisement? Read down below to know the basics of that.

After knowing about your niche and insights into the market place, take one step ahead for a successful digital marketing campaign, and that is making a website and indulge in the statistics and analysis. As per the report by Graffiti, “75% of consumers admit to making judgements on a company’s credibility based on the company’s website.” Many companies offer website development and design. Take the help of those companies and form an appropriate website for your business. Remember, the design and content of the website also play a crucial part. “It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.”

After the establishment of your website, engage in content building. This includes blogs, articles and social media posts. This is not easy at it looks. You have to be familiar with the keyword research and other factors that will help in curating the successful content for your business. Firstly, for a blog or article, the suggested word limit is 500-600 words. But some reports suggest that longer the content, longer it will make the reader stick on the page. Also, if writing longer content, segregate in paragraphs for better readability. The recommended fonts are ‘Calibri’, ‘Georgia’ and ‘Arial.’ The recommended font size is 14,16 or 18. Also, to your amaze, Red and Blue colours are more used than black.

After content establishment, work on analysis and make your number game strong. From appropriate reach, insights to search engine marketing and search engine optimisation, for top-notch results, work on every factor in every suitable way possible. Search engine optimisation takes more than five months to build, hence, in initial times, opt for social media marketing; includes Facebook, Twitter, LinkedIn, Instagram,

Snapchat, Pinterest, Google My Business, email marketing, Content Marketing, Pay per click advertising, online advertising which excludes pay per click.

As per the report by Our Social Times, the one who has promoted his/her brand, has received 86% engagement by Social Media Marketing, 71% by Content Marketing, 66% by Search Engine Optimisation, 25% by Pay per click advertising and 16% by online advertising excluding pay per click. These factors have shown the positive outcome for the business to flourish it forward.

4. BUDGET

‘Nothing great comes without an investment.’

The most important step for every remunerative campaign is ‘investment.’ After successfully establishing all the factors, decide and set your budget accordingly. As per your analysis and target audience, decide your price.

For example, if you want to reach 4-5 crore benchmark audience, you cannot set 10 lakhs of the budget for this. For a wider audience, enhance your budget further.

For starting, opt for paid promotion option on Facebook and Instagram. Also, promote your social media posts by paying via E-commerce. Cost per click, keyword/domain are also helpful in this.

Your budget and specific measures associated with it play a crucial role in boosting your business forward. Your investment plan would be confetti of one side to the specific measure like social media handles and other marketing tools of another side that balances each other.

5. RE-ASSESSMENT AND REMARKETING

“Growth is a spiral process. Rearrange and reaccess accordingly!”

After being open to the wider audience behind the big virtual screen in a global online market place, re-access the strategies. From confirmation to tracking, re-evaluate the decisions, and rebuild the already established network with newer perspectives. And never forget that remarketing is always an open option.

CONCLUSION:

For a beneficial campaign, these steps will help in building a booming staircase for your business. To be precise, choose your channel, manage your profile, yearn your brand, define the budget, determine the period, monitor it, sell it, and reaccess it.

Follow this chain in building a successful digital marketing campaign.

TECHNOLOGY AMID PANDEMIC

admin — Tue, 15 Jun 2021 10:18:12 +0000

TECHNOLOGY AMID PANDEMIC

If we recall the words of wisdom taught to us about machines and manpower, they depict the illustrative use of technology more merely. Digging into the three approaches of learning; namely man-to-man, machine-to-machine, and man-to-machine, we would then implement the digitization process with ease. Unknowingly, we entered 2020 with a devastating virus, and just like a technological glitch, it has worn-out our lives upside down. The Epidemic turned into global Pandemic, and we entered into the catastrophic situation. Covid-19 took a toll worldwide, and the normal life was endangered. Businesses, trades, many other workplaces and even personal life started to decline at a rapid pace. But often gloomy days bring a brighter side in disguise. This crisis made technology a life-saving mantra for the local population; especially for the technological companies.

WHAT IS TECHNOLOGY?

The application of scientific knowledge for practical purposes, especially in industry. From telecommunication and typography to broadcasting and information processing. From pharmaceutical industries to military applications. We are using technology to the core.

‘TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER.’

When we are swinging in the pandemic pendulum, the technological roadmap has reached its pinnacle point and benefitted many companies associated with it. The world is crushing around, and if we look at the charts of new cases, it is a serious life-threatening situation. No one wants to look outside the world which is battling with unsecured weapons. Amid this, if we are having the chance to look at the bigger screens while sitting at our homes, then it is a sure-shot winning thought.

As per recent reports, Amazon hired 1,000,000 new staffs online and showed extensive growth in their businesses. Not to forget Netflix, which has shown the growth of 66% downloads in Italy itself. Talking about iOs and Android, they showed growth by 20% and 14% respectively. The largest messaging application Whatsapp got involved in more than double traffic volumes. The master of the windows, Microsoft ascended with 44 million users per week; a rise by 37%. Millions of people under lockdown are turning to digital means to survive Covid-19. These numeric values are legit proof that we all are surrounded by a webbed network for our benefits. This Pandemic has driven the digital world onto a higher level. Because of this, technology is pivoting at its speed and all the companies which are associated with it, be it small or large are on the triumphant side.

TECHNOLOGICAL EVANGELIST:

This crisis is gigantic and social distancing being considered as the new norm, face-to-face situations and hand-shaken protocols are replaced by virtual handshakes and video conference parameters. From QR codes and scanning to cashless online payments. From buying groceries online and learning with the digitised means. Our life is now mediated by digital technologies. Starting from March 2020, we all have adopted this as a bandwagon. Despite economic downfall and mental exertions, if we look at the wider side, it has only made progress. Now, we can work according to our needs with comfort. The same laptop secured with the important data but with a new home desk. This stopped time has made our practical approaches simpler. From expenses to savings. We have seen diversity in our thinking patterns, and our hands are now honed towards the technological media.

In the span of more than five months, we have seen numerous victorious scenarios.

HOW IT BECAME TRIUMPHANT AMID CRISIS?

EDUCATIONAL TECHNOLOGY: ONLINE LEARNING

This lockdown has resulted in the closing of schools and universities, and because of this students switched to the online platform procedures. Their regular pen-register attendance has now turned into the online appearances on a zoom call, and the one big factor that binds all these aspects together is technology. Though five months back, our basic learning pattern was different as it included educational ERP software in the schools and universities and basic textbook knowledge. But this Pandemic has taught that we cannot twiddle our thumb and wait for the storm to pass. When the Internet world is offering its best services, we can take advantage of it. The wider area network has now become a tailwind, and it is engaging the audience for better upliftment.

People are learning online and growing behind their laptops and mobile screens. From learning a new recipe to learn something about web development. From teaching online to attending virtual conferences. This online platform bug has positively stung the human brain. Be it entertainment or swot, individuals are relying on this technological set up to perceive the best they can. They are getting involved with the online proceedings which are securing their smart moves.

The recent statistics show that India’s greenhorn ed-tech sectors will now touch 3.5 billion$ growth by 2022. Byju; one of the ed-tech startup has raised over $500 million since the start of 2020. Unacademy has shown a massive jump in its revenue as well; raises $150 M led by Soft Bank at $1.45 B valuations.

These explosive successes have shown a positive side and are still entwining around our lives.

WEBSITE DESIGN AND DEVELOPMENT: SURVIVAL STRATEGY

Business brands are burgeoning at its peak by getting involved in website design and development. During the days when schools and colleges are shut down and educational software are not executed thoroughly, amid this, many educational IT services are offering website designs for their institutions and other corporate sectors to showcase their brand online with precise advertising and appropriate proposition. With this approach, these companies are providing consumers with better techniques to enhance their business brand and are involving them in receiving successful rewards for reach and insights.

In the times where one practical move can change the game of your business, website development companies have surely taken the upright position. They are not only supporting the small scale businesses but also assisting large scale brands in massive promotions. Any individual with a business can opt for a website, and it surely can magnify their trademark subtly. A college website is known for its infrastructure and academic activities. With wide-open eyes in front of your laptops and MacBooks, we look for the opportunities through a website. The educational and other corporate sectors webpage is now offering 24×7 online services. Monotonous telephonic enquiries are replaced by instant messaging tools, and quick email responses have turned out to bring more customers in the web circle. We are now digitally dependent for our future chores. When in crucial times, templates and brochures are no more than a paper, a website tool amid this brings more information. Businessmen are digitally present to give their customers what they need.

As per the survey, people are learning web development to earn. Until things go back to the normal, website development companies has come under the category of profit which is a virtual treat.

DIGITAL MARKETING: ACE OF SPADES

Going back to the time when we witnessed the first ‘Janta Curfew’, followed by ’21-days-lockdown’ and ‘9-hours-9 minutes candle lighting.’ During this time, there was an 87% lead seen in social media usage. The ferocity of the digital media observed a huge jump amid this crisis. Many tech-associated companies witnessed massive growth. This technological protocol did not only bought people together but also resolved their confusions. From job searches to attending zoom-call meetings. We all got bounded with this technological advancement.

If you look at the numeric reports by Datareportal, 4.57 billion people around the world use the Internet. The global Internet traffic has reported a growth of as much as 30% this year.

People are spending more time on the Internet not only for fun but to learn something new. Zoom app, Google-duo, Instagram, Facebook, Twitter, LinkedIn, these are not just the names, but they hold a unique identity for themselves which is benefiting larger set of audiences. Not only millennials or adults, but older age people and kids are also involved in this booming venture. As newspaper sales declined, people switched to online apps for reading and sharing news. As per resources, Inshorts news application got 10 million users in six months. Another successful news app, Dailyhunt (now goes local; former Newshunt) claims to offer more than 250,000 fresh pieces of news and content articles every day in 14 languages.

This digital awakening is none less than a beacon of hope that is offering its best services worldwide.

APP DEVELOPMENT AND IT SERVICES: SUCCESSFUL FOLLOW-UPS

Online scrolling became more productive with some applications. From checking COVID-19 symptoms to learn additional information about it. From online gaming to e-learning. The development of new apps has changed the course of surfing the Internet.

One such refined and the latest app is ‘Aarogya Setu’, developed by the Government of India. It is developed to further get information about the spread of corona and its symptoms. The database gives an idea of people affected by it at a particular location. It is a classic example of a perfect balance between science and technology. Another example is Umang app, developed by the Ministry of Electronics and It (Meity) and National e-Governance Division.

The usage of new apps is at its peak, and this Pandemic has shown positive aspects for app-development companies. As per the report by Tech media and Telecom trend, the impact of this crisis on IT services will be deep, immediate, and long-lasting. Despite the potential upside, there is little optimism for IT services. The broadband network is now a new perspective and remote working is the new normal. These adaptive changes are winning the digital game.

DREAM TEAM TECHNOLOGIES: ADJOINING THE EDGES OF DIGITAL NETWORKING

An IT-based company in Jodhpur which is boosting technology with efficiency. With services offered like education software, website development, IT consulting, digital marketing, app development, etc it is changing the course of technology and briefing us to use it at its best.

CONCLUSION:

The question of what will happen next is bursting many bubbles, and people are accepting the technological trend. Just like the algorithm of Instagram and Facebook is changing, in the same manner, the algorithm of normal working days are also changing. We are moving to the wider side of the technology without any interruption. We are now entering into the digital phase and are replacing face-to-face contact with technical ways.

This Pandemic has surely seen a downfall in many businesses, but tech-associated links are strongly driving the digital brand ahead.

A BIG SMART MOVE IN THE EDUCATIONAL SECTOR: EDUCATIONAL ERP

admin — Sat, 13 Oct 2018 18:09:41 +0000

A BIG SMART MOVE IN THE EDUCATIONAL SECTOR: EDUCATIONAL ERP

The technology in the yesteryear was bounded to big old ledger files. From business sectors to the educational departments, people were restricted to the limited amount of resources, and the education was about the textbooks and brick and mortar classroom lectures. It was a monotonous phase with no further extension.

But with the time, things started to shift, and now, there is a widespread demand for the technology. By clicking one button, you can enter into the digital space, and can avail the benefits this modern analogue world is offering. From the last four years, there are recent advancements seen in the educational field, and the software companies are bracing up to make a strong move in this conceptualised global setup. This era of digitalization is at a gallop, and not only urban demographies, but also rural geographies are shifting towards the web corner.

‘ONLINE LEARNING IS NOW THE HUGE THING.’

And one big asset that is imprinting its mark in this technological zone is ERP, i.e. Enterprise Resource Planning.

WHAT IS EDUCATIONAL ENTERPRISE RESOURCE PLANNING?

Educational ERP is an automated integrated software that functionally manages all the activities in schools, colleges, and universities. They monitor every detail, and it is designed to use the data in a more structured and organised manner. From the school admissions to attendance. From wired networks between parent and teacher to any other online forum. From the data collection to online sessions and examinations. It is web software that is an hour of need for educational institutions. It is a single database system that stores all the data, and with its conscious efforts, holding the potential to create a new techno-educational mindset.

WHY EDUCATIONAL ERP?

‘TECHNOLOGY DOES NOT EQUAL A LEARNING OUTCOME. IT IS A TOOL THAT ENABLES THE LEARNING OUTCOME.’

Education plays a pivotal role in shaping up the future of the children. At present, the educational industry is moving ahead with the new advancements and the trends. Hence, a vital software system like Educational ERP is taking the front-seat ride and making their headway inviolable.

SYSTEMISED DATA:

With Educational ERP on your tables, you can withstand the problem of the paper load. Gone the time when big registers and files were used to do the heavy calculations and write the entries. With this modern era, high-tech preferences are speeding up, and systems like ERP is leveraging the digitization forward by minimizing the paperwork.

PROPER PRECISION:

‘Skipped any entry?’ ‘Registered some other profile?’ ‘Missed out the attendance?’ ‘Dismissed any parent-teacher meet?’

NO MORE TECHNICAL GLITCH.

With Educational ERP, you get accurate results of either expenses or fees or any other entry.

CALL-OUT FOR BETTER INFORMATION:

No more delays in reaching out the diary entry. With the most advanced setup in the institutes and universities, you can account a better exchange of information between distinctive niches of the educational institutions without any miscommunications.

ACCESSIBLE:

As it is an integrated software, all the information is compiled at one place and can be accessed easily.

LESS ERROR:

Handwritten entries cannot offer unerring abstracts, for this, ERP scoops out this worry and turns into an opportune moment. It can bring out errorless figures and up-to-date entries.

SAVES TIME, DAILY GRIND AND UNNECESSARY ENDEAVOURS:

In this digital era, people can’t wait too long to get their work done, and with ERP on the tables, this situation is resolved in minutes. From day-to-day chores to tiring work load, it is solved instantly and it minimises the unnecessary headers.

OBLITERATES NEEDLESS TASKS:

It gives you what is best for you as per your institutions’ requirement. It obliterates the pointless tasks.

‘BY 2025, WE CAN EXPECT THE WORLD TO BE COMPLETELY DIGITAL. PAPER BOOKS WILL BE A THING OF THE PAST. EDUCATION WILL BE DELIVERED THROUGH ANALYTICS- BASED ASSESSMENT TOOLS AND ADAPTIVE LEARNING PLATFORMS.’

SELECTION OF THE BEST ERP SOFTWARE?

RESEARCH AND ANALYSIS: WHERE? WHEN? WHY?

The selection process is the most crucial thing for Educational ERP and the answers to these questions are in exploring more. The selection of ERP is directly related to the research process. The Internet world is working instantaneously and hundreds of the answers are available to you virtually. With proper scrutiny and precise reviewing, one can able to find out about the type and trend their institutions need for better progress!

WHAT MEETS THE BEST NEED: REQUIREMENT AND MODULES

There are many modules available as per the different requirement of any institutes/schools/colleges/universities. The selection of ERP should possess those particular features that their institutes need. If we take a rural area in accordance, awareness is the key step. And if we take urban area, improvisation is a decisive step.

Be it time management or saving alert. Be it automation details or any other technological advancements. If it meets the requirements appropriately, you have found your best Educational ERP.

STRUCTURED CONFIGURATION

The educational field is known for its unpretentious and basic format.

‘LESSER COMPLEXES. MORE LEARNING.’

More complexes in the system mean more tedious and time-consuming work. With less unadorned configurations, the selection process becomes uncomplicated. The simpler formats with consolidating disparate applications and updated to the latest technologies, you can have the best educational ERP software.

CUSTOMISATION IS IN:

How many times it has happened that with the most appropriate work in your hand, one still does not get the things done in their favour? And the problem lies in “what does your customer need?”Customised ERP’s are in! With the new digitisation, one can have the best services with proper need as per an institute/ university requirement.

USER ACCEPTANCE AND TECHNICAL SUPPORT:

‘ACCEPTANCE AND SUPPORT GO HAND-IN-HAND.’

Educational ERP should not be resistant to the systems. With the pertinent user acceptance, it becomes more favourable for the institutes.

COST? A BIG DEAL?

If one has to improve their setup and explore more digitally in the educational department. Cost should never play any pivotal role. The one big investment can make your move five times stronger. Any selection process should not be related to the costing, pricing and budgeting.

And these points will help in finalising an appropriate EDUCATIONAL ERP.